
aModa — is a structured coaching service where clarity, passion, and collaboration converge with shared responsibilites and harmonized actions.
We believe that true leadership is not a solitary destination, but a shared path of navigating complexity and unlocking collective potential with intention.
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Through a humble, human-centered framework, aModa assists executives and their teams in developing the awareness and momentum required to lead with confidence.
By bridging the gap between individual talent and unified achievement, we ensure that every step forward is taken with heart and a commitment to lasting results.
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Leadership is a journey of collaboration — and aModa is the way.​
Empowering Executives
aModa - Executive Coaching is dedicated to empowering IT and Sales executives to reach their full potential together. Our coaching approach is designed to provide a universal structure that applies to various roles, seniority levels, and industries. We emphasize six key pillars: Passion, Presence, Potential, Power, Priorities, and Progress, aimed at human leadership development. Our goal is to support busy executives in their journey towards personal and professional growth.

The aModa Method
In a world of increasing complexity, aModa sets IT and sales leaders on a path of clarity — so they can unlock belief, realize their potential, and create meaningful value together
Passion
Every journey must begin with a genuine drive that serves as our essential fuel. By starting with this energy, we ensure that our powerful service remains sustainable and that our collective work is rooted in deep, lasting meaning.
Presence
In high-stakes moments, a grounded and intentional approach is essential. We cultivate a sharp awareness of our current position, allowing us to lead with a calm, focused heart that honors the needs of the team.
Potential
Growth is a collective effort. We focus on unlocking new levels of performance within both leaders and their teams, ensuring everyone has the belief and support needed to meet the scaling demands of a thriving business.
Power
True power is found in the harmony of cross-functional cooperation. We help you convert organizational resources and new technology into the leverage required for maximum execution, succeeding as one unified force.
Priorities
Time and resources are most impactful when invested with intention. By maintaining a strong focus on high-value outcomes, we ensure that every effort serves the team’s highest purpose and contributes to lasting results.
Progress
Success is found in the steady, purposeful steps we take together. By consistently evaluating our current standing and adapting our plans to meet evolving needs, we ensure that every milestone reached is a reflection of our shared commitment to excellence.
Your guide & Executive Coach
Arnar M. Ottósson (aMo)
With over 25 years of experience in IT and a decade in luxury travel, I have come to appreciate that the most enduring results are born from genuine partnership and shared trust.
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At aModa, I am dedicated to guiding executives and their teams to collaborate and succeed as one, ensuring every step is taken with passion and purpose. I believe leadership thrives when we move beyond individual goals to unlock our collective potential.
My approach is grounded in a commitment to presence, clarity, and the human-centered values that drive progress. It is a privilege to walk alongside you on this journey toward meaningful and lasting success.

